Geoffrey Precourt, Warc's US Editor, has been at the IAB Leadership Conference in Carlsbad, California this week. His reports are up on warc.com now and you can read two of them for free:
- PepsiRefresh: a bottom-up marketing strategy for 2010 - Frank Cooper III, svp/chief consumer engagement officer
- Google Responds to Display-Advertising Gridlock - Susan Wojcicki, vp/product management
For all reports from the conference and other pieces by Geoffrey, visit warc.com/precourt.