Following the launch of The Effectiveness Code, James Hurman takes a deep-dive into how to apply the Creative Effectiveness Ladder – a six-step framework for creative effectiveness that draws on insights gathered from over 4,500 case studies – to your marketing.

Download The Effectiveness Code whitepaper.  

The WARC Awards for Effectiveness, in association with LIONS, is a new global competition that integrates the Creative Effectiveness Ladder. Every winning and shortlisted entry will receive feedback on how they’ve performed from judges across the six award categories.

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