Mainstream voices have dominated marketing and advertising spaces, and there is a need for audiences, customers and consumers to be spoken to and reached in an authentic and credible way.
In partnership with the Black Cultural Archives (BCA) and Niche on Demand (NoD), this video series explores the pioneers in Black British marketing, their influence and contributions.
Each interview draws on key themes such as lessons learnt from being one of the first black-owned strategic marketing consultancies in the UK, the influence of black creatives and marketers on Brand Activism, and building on the next generation of black marketers/researchers.
Kevin Morosky, Creative Director, Havas Media Group and Co founder POCC
Kevin Morosky, Co-founder at POCC (People of Culture Collective) sits down with WARC's Head of Customer Value, Parris Francis, to discuss the current state of diversity, equity and inclusion in advertising; What do brands need to do next, personal experiences of progressing in advertising: barriers faced and actionable steps, and the future of Black marketers and advertisers of tomorrow.
Dr Glen Yearwood, Owner, Soul Marketing
Dr Glen Yearwood sits down with WARC's Parris Francis to discuss how he got his start in the industry, the importance of storytelling to success and what brands should do today, to represent the Black experience and connect to consumers.
Binki Taylor, Founding Partner, The Brixton Project, and Kunle Olulode, Director, Voice4Change – in memoriam of Jon DanielLaunching 29th Oct
In partnership with