The deadline for the 2022 WARC Awards for Effectiveness is 2nd March. To get started, download the Entry Pack, which contains all the info you need to enter the Awards. If you still have questions, drop us a line at

Need some guidance in crafting your WARC Awards for Effectiveness entry? We've interviewed our six brilliant Jury Chairs to give you the low-down on each of the Awards' categories and help you focus on what matters most.


Clear targets, evidence and context: in this interview, Antonia Wade talks about the hallmarks of effective B2B entries.

Brand Purpose

"It’s our belief that brands have to tell timeless stories in timely ways." Ann Mukherjee tells us about what lies behind truly purpose-led work to inspire entrants in this category.

Customer Experience

In this interview, Akira Mitsumasu advises marketers to be agile in their approach to customer experience, and shares his hopes for innovative ideas among this year's work.

Instant Impact

Embracing a culture of innovation and agility is key for today's marketers, according to Zena Srivatsa-Arnold, who shares her personal award-entry dos and don'ts .

Sustained Growth

In this interview, Suresh Balaji shares his hopes for more entries that have ESG practices at the heart of their strategies. 

Collaboration & Culture

Michael Flatt tells us about what it really takes to meaningfully add to culture, and gives advice to entrants about succeeding in this category.