WARC profiles young strategists from Asia in this special series commemorating the 2021 edition of the WARC Awards for Asian Strategy.
This year, the WARC Awards for Asian Strategy aims to celebrate strategy as a marketing discipline and career, looking ahead to how the next ten years will be shaped by new thinking and talent.
We speak to young agency strategists across Asia to learn what their take is, on strategy’s future. This next generation of enquiring minds, after all, will soon bear the mantle of articulating not what strategy is, but rather, what it can – and should – be.
Read on to find out what they think.
Thailand may still be grappling with its third wave of COVID-19 cases, with a path to a strong economic recovery still unclear, but that hasn’t dampened the enthusiasm of its young strategists. Despite the uncertainty, they remain anchored in the belief that strong strategic thinking will move the needle and create meaningful impact.
If there’s one thing these young strategists have topping the wish list, it is for more time. More time to think, and really do more to help change brands and businesses. Thailand’s strategy community is certainly one to watch.
Talent is never in short supply in a market like the Philippines. And while the economy has yet to fully recover from the hit from the COVID-19 pandemic, it is a nation defined by resilience, hard work, generosity and passion.
And these qualities are reflected in the young strategists we spoke to, all of whom hold a considered take on their current profession and its future. They also share a steadfast curiosity about the world around them, driven by a hunger to cut through the noise and get to the heart of any matter. The future looks bright for the young talent rising through the ranks in the archipelago nation.
Singapore may be one of the smallest nations in Southeast Asia, but as a regional hub it certainly punches above its weight. While the global pandemic continues to limit travel and in-market movements amidst the backdrop of a less than robust economic outlook, it hasn’t dampened the enthusiasm and hunger of the island’s young strategists.
Always with an eye toward the long-term, bigger picture, if there is one thing these curious minds have in common, it is a hunger to do and be more. It’s more than likely that Singapore’s young strategy community will soon be at the forefront of orchestrating sizeable change across markets.
India is a dynamic and complex market with a longstanding appreciation for the role of strategy in marketing planning. With more than 50% of its population below the age of 25 and more than 65% below the age of 35, it’s no stretch to say that the country’s future rests with its youth.
The young strategists from India that WARC reached out to all have one thing in common: A nuanced understanding of their chosen discipline, paired with an insatiable curiosity that drives the pursuit of actionable insights that can make or break a brief. But as is the case with the best stories, it’s better to hear directly from the source.
As one of the most exciting markets in Asia, Bangladesh never ceases to surprise. One of the few economies to have managed the pandemic better than others, the country is well-positioned in the immediate future, experts say. And leading from the front will be the Bangladeshi youth.
It gets even more exciting with the WARC Awards for Asian Strategy 2021. Last year, Bangladesh entered the awards after a long absence and Grey Bangladesh took home the Grand Prix. This year, ahead of the awards, we spoke to some young strategists from the country. Watch out for these young guns.
In terms of size, Sri Lanka could be a much smaller market when compared to its immediate neighbour. Then again, dismiss it at your own peril. The consumer mindset in the island nation is complex, they say, and here’s where the new wave of strategy led by the youth promises to make a difference.
The strategists WARC spoke to, whether having been introduced to the discipline by chance or not, speak passionately about their roles and responsibilities. And it is heartening to note how they are only eager to learn and grow further.
How to enter the WARC Awards for Asian Strategy
The WARC Awards for Asian Strategy are now open for entries. The deadline for submission is 14th July, 2021.
Now in their 11th year, the Awards aim to showcase the region’s best strategic thinking with a view to inspire the next generation of strategists.
Entry is free. For more info on how to submit your work, visit the Awards website.