VIDEO: WARC’s Future of Strategy Report 2018 revealed a sense of optimism across the discipline, but a new competitive landscape and budget shortages remain present. Here two client-side marketers from Mondelez and eBay share their take on strategic services.
After the Future of Strategy session in Cannes, WARC caught up with speakers Dan Burdett (Chief Marketing Innovation Officer EMEA at eBay) and Frank Reitgassl (Director of Brand Strategy and Creative at Mondelēz International), who shared further thoughts on how strategy is evolving.
