David Lubars, chairman/chief creative officer at BBDO, discusses how the agency drives creative consistency and how to approach customer experience from a creative perspective. He also reveals other campaigns featuring in the WARC Creative 100 that he admires, in this exclusive interview.

You can read more about the world’s most creative campaigns, and the lessons we can learn from them, in our Lessons from the Creative 100 report.

In his interview, David Lubars discusses BBDO’s work with Macy’s. See more about this work below: