A campaign for a French charity has scooped one of the nation's biggest ad awards - the Grand Prix de la Campagne Citoyenne.
Hiver 08, from agency BDDP Unlimited for the Fondation Abbé Pierre, highlighted the present state of housing for the disadvantaged in France, winning both the main prize and the charity/NGO category at a ceremony held in Paris on April 1st. The campaign's carefully-lit, elaborately-composed photographic tableaux (see below for examples) highlight the subjects' inherent human dignity, rather than their desperate financial circumstances.
"Six square metres is fine for waiting for a bus - but for a home?"
"12 square metres for a poster is normal - but for a family?"
The awards, now in their fifth year, are organised by the AACC and are judged by both parliamentarians and professional marketers. They award campaigns which highlight problems in society.
Meanwhile, the 11th annual AdPrint festival was held in Bucharest, Romania, last week. The big winner was 'Melting', from Ogilvy France on behalf of Perrier, which scooped the Grand Prix (outdoor and poster campaigns) and a gold award for the FMCG category. It was also a joint winner for best use of art direction.
Salvador Dali - himself no stranger to the ad world - would have been proud...
This week, calls for entries have been made for Effie Mexico (April 1st) and Spain's eficacia10 (April 5th). Meanwhile, the deadlines for FIAP 10, one of Latin America's biggest ad events, and the Hong Kong Effies, have been extended to April 9th.
If you're after more upcoming dates for your diary, please refer to our newly-updated Warc Awards calendar.
