During March, Changi Airport was the brand which achieved the highest uplift in its Ad Awareness.
The rise coincided with the upcoming opening of Jewel, the brand’s new ‘go-to’ destination in Singapore. An ad launched a month ago showcases the attractions of the mixed use development.
‘A Bird’s Eye View of Jewel Changi Airport’ features an anthropomorphic bird and ladybug flying around Jewel highlighting its various features, including what’s set to be the world’s largest indoor waterfall.
YouGov BrandIndex data shows that Changi Airport’s latest ad has captured Singaporeans’ attention. Changi Airport’s Ad Awareness score (whether someone has seen or heard an advert broadcast by a company in the past two weeks) has risen from +19.9 to +36.6, jumping 16.7 points.
Singaporean consumers are not only noticing Changi Airport, the brand has also seen an increase in Buzz (a net measure of whether consumers have heard anything positive or negative about the brand in the last fortnight) with its score on this metric jumping from +24.7 to +37.6.