Are some ads too fast for their own good?

Last week’s Ad Attack looked at two similar concepts from two different brands. One criticism for the Peugeot ad is that there’s simply too much going on. Perhaps that’s the point. Or perhaps it just makes your eyes hurt.

It actually reminds me of most of Nike’s ads, especially their Write The Future campaign from last year:

More similar ads include this one from IBM:

And this slightly slower selection from Sky:

What do you think? Do these ads keep you glued to the screen or make you turn away faster than they actually are?

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