You might notice a few changes on the site, with the launch of WARC Data, a new resource focusing on trends in global advertising and media investment.
The product, which we’ve launched in Beta, offers our users accurate, unbiased, up-to-date data. It will help them plan their marketing budgets, and benchmark media allocation and ROI levels against the market. Some highlights include:
- Data Points - hundreds of up-to-date charts on advertising investment and media usage, all ready to be pulled straight into PowerPoint. The first set of charts are online; we’ll be adding a lot more in the coming weeks.
- A Benchmarks section, including exclusive data on media allocation and ROI drawn from the WARC case study database. Use this section to help plan your campaign and compare it to the most effective campaigns in the world.
- Keep an eye out for a new monthly 'Global Ad Trends' report summarising headline ad and media investment trends from around the world.
- Enhanced databases and forecasts covering global adspend and media costs.
For a limited period, while the new service is in Beta, all WARC subscribers will have access to the new product. To get permanent access, contact your Client Services Manager.
We’ll be developing the service while it’s in Beta, so let us know what you think at firstname.lastname@example.org.