Effectiveness in the age of e-commerce

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Opinion, 25/06/2020

David Tiltman, WARC

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COVID-19 is forcing brands across categories to shift faster into e-commerce. What does this long-term change in distribution mean for the effective investment of marketing budget? David Tiltman, VP Content at WARC, explains.

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David Tiltman
SVP Content, WARC, WARC

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David Tiltman is SVP Content at WARC. He has been writing about media and marketing for more than two decades, including six years at Haymarket Media Group. There he was features editor on Marketing magazine, based in London, before moving to the Hong Kong Office to become Managing Editor of Haymarket's Media magazine (now Campaign Asia), covering marketing and media across Asia-Pacific

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Effectiveness in the age of e-commerce

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