Last night we celebrated Admap's 50th anniversary!
Warc subscribers can read the anniversary issue The Future of Brand Communications – and dig into the Admap archive, which goes all the way back to 1967! If you aren't a Warc subscriber, take a trial or subscribe to Admap.
The who's who of the UK advertising industry here at the #Admap 50th Birthday Party @WarcEditors pic.twitter.com/bdV7VhZ1Y7— Dan May (@dpmay) October 21, 2014
Up first was the excellent Sir Martin Sorrell
#admap50 welcomes @SirMSorell to take the stage talks about excellence in brand communications and its future pic.twitter.com/yfWkU6rKQL— Pumpkin (@PumpkinLondon) October 21, 2014
"The next frontier is technology truly embracing emotions" sir martin sorrell. #admap50 pic.twitter.com/UqzcsiotEU— kriticalmass (@KriticalM) October 21, 2014
Followed by an entertaining Rory Sutherland
Rory starting up at #admap 50th the ad business got there before a Nobel prize was awarded to price architecture. It was ever thus !!— johngriffiths7 (@johngriffiths7) October 21, 2014
Who was talking about choice architecture...
‘Most people choose option B’ Rory Sutherland says this sentence added to call centre script triples conversion rate. #admap@50— Ron Finlay (@ron_finlay) October 21, 2014
Punk bees 20% of the hive ignore the waggledance and their rebellion keeps the hive alive #admap— johngriffiths7 (@johngriffiths7) October 21, 2014
"Test counter intuitive things because your competitors won't" says Rory Sutherland #admap50— Emily Slee (@emsleee) October 21, 2014
Making sense of people...
"Christmas doesn't make sense, really" says @rorysutherland on transaction & acquisition utility #Admap50— Emily Barley (@ThinkEmily) October 21, 2014
Most decisions are post-rationalisation, says @rorysutherland #admap50— Lizzie Slee (@Lizziepin) October 21, 2014
And defensive decision making (amongst other things).
Defensive decision-making governs our choices, says Sutherland. We know it but we need to codify the patterns to learn from them. #admap@50— Ron Finlay (@ron_finlay) October 21, 2014
Finally, Guy Murphy gave us a tour of current marketing theories - with an exciting participatory element...
Guy presenting a theory flower #admap we get to vote at the end pic.twitter.com/xfp1l0vaBH— johngriffiths7 (@johngriffiths7) October 21, 2014
"Brands have to act, not to talk" #ADMAP @WarcEditors pic.twitter.com/DqHznrdsvp— Clooci Creative (@Clooci) October 21, 2014
He made an inviting proposition
"Kiss all the frogs" says Guy Murphy, "that's the theory of the future of communications" #admap50— Keen as Mustard (@keenasmustard) October 21, 2014
Reflected on viral marketing (and the current state of the internet)...
On viral content: "And then the penny dropped - people would rather share pictures of scary cats" says @guymurphy #Admap50— Warc (@WarcEditors) October 21, 2014
Before making a more serious point:
'With creeping anti-intellectualism ... It's critical that in our industry we give ourselves space to think' says @guymurphy #Admap50— Warc (@WarcEditors) October 21, 2014
(Did we mention that we're a knowledge service?)
And then the shock result!
@WarcEditors Here’s the full result from last night poll about Future of Comms. ‘Utility’ wins! #Admap50 pic.twitter.com/NaFUDPDGYn— guy murphy (@guymurphy) October 22, 2014
Utility - creating better products to begin with - won the day. With 'action for good' in second place, and 'experimental' (fail fast) in third.
Guy tells us the lines are still open on this one. Follow the text instructions in the above image to have your say.
Happy Birthday Admap!
Happy Birthday #ADMAP very interesting event about the future of brand communications @WarcEditors— Clooci Creative (@Clooci) October 21, 2014
Very enlightening evening with @WarcEditors for #Admap50 with @colin_admap and Sir Martin Sorrell @mindshare @WPP pic.twitter.com/fUp17ZvRxU— TVN_Will (@TVN_Will) October 21, 2014
Just having a glass of bubbles to celebrate #admap50 w/ @colin_admap #futureofbrandcommunications pic.twitter.com/yHM9q9GLyv— Pumpkin (@PumpkinLondon) October 21, 2014
@WarcEditors Thank you for a special evening. Happy 50th Birthday ADMAP from all at JWT.— guy murphy (@guymurphy) October 21, 2014
Happy 50th #Admap. Fascinating yet entertaining evening on the future of brand communications - "Allow time to think" @guymurphy— GMR Marketing UK (@GMRMarketingUK) October 21, 2014
Fab eve celebrating #Admap @ 50 with "great & entertaining" @rorysutherland and @guymurphy. Oh and this guy... pic.twitter.com/vy6A8QMrQ6— Sylvia Wood (@SlyWood888) October 22, 2014
Happy 50th Birthday @colin_admap - fabulous view from here. Looking forward to a great evening learning from the best pic.twitter.com/IenY4eLMYe— Limelight (@LimelightPR) October 21, 2014
Excited to be celebrating 50 years of AdMap @WarcEditors #Admap50— The Big Picture (@TBPresearch) October 21, 2014
Enjoying our time with @Warc @mindshare_uk and @sirmartinsorrell at the #Admap 50th Anniversary Issue Launch Party pic.twitter.com/YJXjWPocZ9— Hall & Partners (@HallandPartners) October 21, 2014
Many happy returns MT @WarcEditors: Huge thanks to everyone who came out to celebrate Admap's 50th Birthday! pic.twitter.com/mx37YzUuNw #admap50— WPP (@WPP) October 22, 2014