Last night we celebrated Admap's 50th anniversary!

Warc subscribers can read the anniversary issue The Future of Brand Communications – and dig into the Admap archive, which goes all the way back to 1967! If you aren't a Warc subscriber, take a trial or subscribe to Admap.

Up first was the excellent Sir Martin Sorrell

Followed by an entertaining Rory Sutherland

Who was talking about choice architecture...


Making sense of people...

And defensive decision making (amongst other things).

Finally, Guy Murphy gave us a tour of current marketing theories - with an exciting participatory element...

He made an inviting proposition

Reflected on viral marketing (and the current state of the internet)...

Before making a more serious point:

(Did we mention that we're a knowledge service?)

And then the shock result!

Utility - creating better products to begin with - won the day. With 'action for good' in second place, and 'experimental' (fail fast) in third.

Guy tells us the lines are still open on this one. Follow the text instructions in the above image to have your say.

Happy Birthday Admap!