Examples of how data is being used come from a wide variety of sectors, including FMCG, fashion and financial services as well as automotive, retail and fast-food.
Asia leads the way with eight papers, while the Americas and EMEA both supply six each. A full list of the shortlisted papers can be seen on the Prize website.
The WARC Media Awards are a comprehensive set of awards covering four categories, including the Effective Use of Data, with a total prize fund of $40,000 to reward pioneering communications planning which has made a positive impact on business results for brands around the world.
Gold, Silver and Bronze winners for the highest-scoring cases will be awarded across the four categories with a $7,000 Grand Prix for the best paper. Judges will also grant three $1,000 Special Awards in each category.
Shortlists for the other categories will be announced in the coming weeks.
Sourced from WARC