Senior marketers from General Mills and Carlsberg are among the judges being announced today for the Effective Use of Brand Purpose category in the 2020 WARC Awards scheme, a global search for next-generation marketing effectiveness.
The Effective Use of Brand Purpose category, one of four in the WARC Awards scheme, recognises marketing initiatives that have successfully embraced a brand purpose and achieved commercial success as well as a benefit for a wider community.
Entry is free and papers submitted as effectiveness case studies are welcomed from any market or discipline. More information and details about how to enter can be found on the WARC Awards site.
The judging panel of industry experts is chaired by Ivan Pollard, Senior Vice President, Global Chief Marketing Officer at General Mills. Joining him from the client side are Nick Rich, Vice President, Group Insights & Analytics at Carlsberg, and Mary Pryor, Chief Marketing Officer at Tonic CBD.
From the agency side, judges include Daniel Binns, CEO at Interbrand New York, Nazia Du Bois, Founder of Ricebowl Strategy, Jem Fawcus, Group CEO & Owner at Firefish, Eva Grimmett, Chief Strategy Officer at Havas Group Media, John Harrison, Effectiveness Lead at BBH, Marcello Magalhaes, Founder, of Speakeasy – Knowledge Brokers, Michele O’Neill, Global Strategy Partner at Edelman, Tony Quinn, Chief Strategy Officer at BBD Perfect Storm, Tahaab Rais, Regional Head of Strategy & Truth Central at FP7 McCann MENAT, Daniel Shepherd, Director, Digital Planning at PHD UAE, Runar Wiksnes, Client Director at Geelmuyden Kiese Norge, Freya Williams, CEO at Futerra North America, Dan Wright, Executive Creative Director at Colenso BBDO.
In addition to the Grand Prix, which will win $7,000, judges will also grant three $1,000 Special Awards:
- the Evaluation Award, for a brand purpose strategy that has gone the extra mile in measuring both commercial and societal impact;
- the Employee Engagement Award, rewarding a purpose-led strategy that is consistent both inside and outside an organisation; and
- the Sustainability Award, for a brand that has replaced a strategy or business practice with a more sustainable alternative and can prove that it has contributed to long-term brand health.
The deadline for entries is 12 February 2020.
Sourced from WARC