Entries from India dominate the list, with this market supplying half the total, but there are also multiple papers from China, Indonesia, Malaysia and the Philippines.
The shortlist can be viewed on the Prize website, where WARC subscribers can read the shortlisted papers in full.
A wide variety of categories are present, including FMCG, health, retail, telecoms and travel. And a number of international brands, such as KFC, Quaker Oats and Vodafone, sit alongside local ones like Mudah.my in Malaysia, Tata Tea in India and Seoul Dairy’s Grill Grill Cheese product in South Korea.
Papers from some 14 agencies have made the shortlist, with McCann Worldgroup contributing a third of the total.
The winners for this year’s WARC Prize for Asian Strategy will be announced in early November.
The Prize, now in its eighth year, is being judged by an eminent panel of 23 client- and agency-side experts, chaired by Shekar Khosla, Chief Commercial Officer, Kellogg’s, and including Piotr Jakubowski, CMO, GO-JEK, Shazlina Mohd Suffian, Executive Vice President Head, Corporate Marketing, Group Brand and Sponsorship Management, Maybank, and Sindhuja Rai, Director of Media & Digital, Mondelēz Asia Pacific, Middle East & Africa.
Sourced from WARC