Campaigns for Vans in the US, Children’s Panadol in Australia, Neutrogena in India, Nike in China and Talk Talk in the UK are among the 20 shortlisted papers in the Best Use of Data category, the first shortlist to be announced for the WARC Media Awards 2019.
The WARC Media Awards scheme recognises communications planning which has made a positive impact on business results and examines the insight, strategy and analytics that power effective media investment.
An international panel of media planning experts, including Nicole Hartnett, Senior Marketing Scientist, Ehrenberg-Bass Institute and Luis Navarrete, Head of Global Search Marketing, LEGO Group, is judging this category which rewards the role of data in an effective communications strategy.
The shortlist is made up of a wide variety of sectors, including automotive, food, soft drinks, toiletries and tourism. Asia-Pacific region leads the way with 13 papers, followed by the Americas with four, and EMEA with three.
The WARC Media Awards are a comprehensive set of awards covering four categories: Best Use of Data, Effective Channel Integration, Effective Use of Tech, and Effective Use of Partnerships & Sponsorships. The top winning papers will share a total prize fund of $40,000.
Further shortlists will be announced over the next few weeks.
Sourced from WARC