Campaigns from Volvo in the US, Sunsilk in the Philippines and Uber in Russia are among the 21 that have been shortlisted for the Effective Use of Tech category in the 2018 WARC Media Awards.

Examples of communications that have effectively used or combined emerging platforms or technology in the media mix come from a wide variety of sectors, including financial services, fast food and laundry as well as toiletries and automotive/transport.

The Asia-Pacific region leads the way with 11 papers, followed by EMEA with six and the Americas with four.

A full list of the shortlisted papers can be seen on the Awards website.

The WARC Media Awards are a comprehensive set of awards covering four categories, including Effective Use of Tech, with a total prize fund of $40,000 to reward pioneering communications planning which has made a positive impact on business results for brands around the world.

Gold, Silver and Bronze winners for the highest-scoring cases will be awarded across the four categories with a $7,000 Grand Prix for the best paper. Judges will also grant three $1,000 Special Awards in each category.

The shortlists for three categories have already been announced. The final shortlist – for the Effective Use of Partnerships & Sponsorships – will be announced next week.

Sourced from WARC