Senior executives from Diageo and Snap, as well as global agency leaders from digital and strategic roles, are joining the judging panel for the Effective Use of Tech category in the 2019 WARC Media Awards.

The WARC Media Awards are a comprehensive set of awards with a $40,000 prize fund that rewards pioneering communications planning which has made a positive impact on business results for brands around the world.

Isabel Massey, Global Media Director, Marketing at Diageo will be chairing the judging panel. Joining her will be David Norris, UK Creative Strategy Lead, at Snap Inc.

From the agency side, judges include Bianca Best, Global Managing Director of Blink & Strategic Partnerships at MediaCom, Bohb Blair, Global Chief Experience Officer at Starcom, Tia Castagno, MD & Head of Innovation at Vizeum Global, Karen Crum, Head of Strategy at McCann London, Vincent Niou, Head of Programmatic, APAC at Essence, Rosh Singh, Managing Director EMEA at UNIT9, Jack Smyth, Head of Innovation at Mindshare Australia, Lorenzo Wood, Chief Innovation Officer at Publicis Sapient, and consultant Tim Polder.

Full biographies of all judges can be read on the Awards website. Commenting on the upcoming judging process, Lucy Aitken, Managing Editor, Case Studies, WARC, said: “We very much look forward to working with this high-calibre group of people who are tasked with uncovering how brands are better using tech in powering their  media strategies.”

Entry to the Awards is free and papers submitted as effectiveness case studies are welcomed from any territory or discipline. Further details, including entry kit and entry form, can be found on the WARC Media Awards website.

The deadline for entries is 19 September. In addition to the Effective Use of Tech, categories include Best Use of Data, Effective Channel Integration and Effective Use of Partnerships and Sponsorships.

Sourced from WARC