The WARC Media Awards are a comprehensive set of awards with a $40,000 prize fund that rewards pioneering communications planning which has made a positive impact on business results for brands around the world.
Carrie Timms, Vice President of Global Media, Categories and Partnerships, at Unilever is chairing the judging panel. Joining her from the client side are Remko Herremans, Brand Strategist at ABN AMRO, Simon Sassine, Senior Manager, Marketing Subsidiaries & Special Projects at Qatar Airways, and Samantha Fay, Senior Vice President, Global Brand Strategy at Guinness World Records.
From the agency-side, judges include Stephen Hutchison, Managing Director at Fuse, Gilad Kat, Regional Communication Planning Director at MediaCom, Rachel Lorenzon, Head of Partnerships at the7stars, Caspar Mason, Creative Strategy Director at Jack Morton, Guy Murphy, Global Chief Strategy Officer at J. Walter Thompson, Shane O’Leary, Senior Strategist at ROTHCO | Accenture Interactive, Tahab Rais, Regional Head of Strategy & Truth Central at FP7 McCann MENAT, and Misha Sher, Worldwide Vice President, Sport & Entertainment at MediaCom.
Full biographies of all judges can be read on the Awards website.
Outlining her expectations for this category, panel chair Carrie Timms said: “The WARC Media Awards recognise the essential role of robust communications channel planning in delivering effective and efficient campaigns, particularly in this era of multiple choice and fragmentation, and as such aim to inspire generations of practitioners to come.”
Entry to the Awards is free and papers submitted as effectiveness case studies are welcomed from any territory or discipline. Further details, including entry kit and entry form, can be found on the WARC Media Awards website
The deadline for entries is 19 September. In addition to the Effective Use of Partnerships and Sponsorships, categories include Effective Use of Tech, Best Use of Data and Effective Channel Integration.
Sourced from WARC