Campaigns for Nike in China, Skittles in the US, Corona in Australia, and The Economist in the UK are among the 20 shortlisted papers in the Effective Channel Integration category of the WARC Media Awards 2019.
The WARC Media Awards scheme recognises communications planning which has made a positive impact on business results and examines the insight, strategy and analytics that power effective media investment.
Looking at how sophisticated communications architecture helped boost campaign effectiveness, the Effective Channel Integration category is currently being judged by an international panel of media planning experts, chaired by Americo Campos Silva, Global Head of Integrated Brand, Shell.
The shortlist is made up of a wide range of sectors, including food, household & domestic, media & publishing, pharma & healthcare and retail. The Asia-Pacific region dominates the shortlist with 12 papers, followed by the Americas and EMEA with four each.
The WARC Media Awards are a comprehensive set of awards covering four categories: Best Use of Data, Effective Channel Integration, Effective Use of Tech, and Effective Use of Partnerships & Sponsorships. The top winning papers will share a total prize fund of $40,000.
Further shortlists will be announced over the next few weeks.
Sourced from WARC