Senior executives from LEGO, YouTube and the Ehrenberg-Bass Institute are joining the judging panel for the Best Use of Data category in the 2019 WARC Media Awards.

The WARC Media Awards are a comprehensive set of awards with a $40,000 prize fund that rewards pioneering communications planning which has made a positive impact on business results for brands around the world.

Scott Marsden, Global Head of Media, Performance and Lifecycle Marketing at Spotify, is chairing the judging panel; joining him from the client side is Luis Navarrete, Head of Global Search Marketing at LEGO Group, along with Deepak Chandran, Head of Insights at YouTube and Nicole Hartnett, Senior Marketing Scientist at the Ehrenberg-Bass Institute.

From the agency-side judges include Dana Al-Kutoubi, Head of Strategic Planning/Saudi Arabia at JWT, John Barham, Head of Paid Media and Analytics at ROAST, Lisa Cecchini, Vice President of Media and Analytics at Situation, DuBose Cole, Head of Strategy at VaynerMedia London, Ian Forrester, Senior Vice President, Research & Analytics at Whalar, Saskia Jones, Data Strategy Director & Partner at BBH, Felicity Long, Managing Director, Connected Execution at MediaCom Global, Belinda Lush, Head of Customer Experience Strategy at Colenso BBDO, Aoife Murphy, Executive Strategy Director at Boys + Girls, Chandler Nguyen, Vice President, Product, APAC at Essence, and Benoit Weisser, Chief Strategy Officer, Asia/Regional Capability Lead, Brand Strategy at Ogilvy Asia.

Full details of all judges can be read on the Awards website.

Outlining his expectations from case studies entered in this category, Marsden said: “I’m looking for data used in a way that shows scale and corroborates something. We will want to see a smart approach that has encouraged results.”

Entry to the Awards is free and papers submitted as effectiveness case studies are welcomed from any territory or discipline. Further details, including entry kit and entry form, can be found on the WARC Media Awards website. The deadline for entries is 19 September.

Sourced from WARC