GLOBAL: Wrigley, Hormel and McDonald’s are among the US brand owners whose campaigns have contributed a quarter of the shortlist for the Effective Channel Integration category in the 2017 WARC Media Awards.

A total of 19 papers have been shortlisted from nine markets, led by North America with five papers, Australia/New Zealand and the UAE each contributed three papers, the UK two, while Brazil, Israel, Italy and the Philippines had one each; there was also one Europe-wide campaign.

These come from a wide range of categories, including the FMCG, food and drink, telecoms, automotive, media, beauty, household goods and restaurant sectors.

Commenting on the judging process, jury chair Charlie Chappell, Senior Director, Global Integrated Media, The Hershey Company, said: “It’s great to see that marketers are embracing the new norm of a constantly changing communications landscape.

“Through the submissions, it is clear that they have proven that to do great work you must reach across various, dynamic channels to achieve your business objectives.

“I applaud the marketers for pushing the boundaries and continuing to stretch their learnings that has led them to award-winning campaigns.”

A full list of the shortlisted papers can be seen on the Prize website.

The WARC Media Awards are a comprehensive set of awards covering four categories, with a total prize fund of $40,000 to reward pioneering communications planning which has made a positive impact on business results for brands around the world.

Gold, Silver and Bronze winners for the highest-scoring cases will be awarded across the four categories with a $7,000 Grand Prix for the best paper. Judges will also grant three $1,000 Special Awards in each category.

Shortlists for the remaining categories – Best Use of Data and Effective Use of Partnerships & Sponsorships – will be announced over the next few weeks.

Sourced from WARC