GLOBAL: Senior marketers from Renault, IKEA and GSK are joining the judging panel for the Channel Integration category of the 2018 WARC Media Awards.

The WARC Media Awards are a comprehensive set of awards with a $40,000 Prize fund that rewards pioneering communications planning which has made a positive impact on business results for brands around the world.

Laurent Aliphat, Head of Media at carmaker Renault, is chair of the Channel Integration judging panel. Joining him from the client side are Gianluca Toccafondi, Marketing & Communication Manager at retailer IKEA and Qaiser Bachani, Director, Media, APAC at GSK Consumer Healthcare.

Joining them from the agency side are Bridget Angear, joint chief strategy officer at AMV BBDO, Amy Armstrong, US CEO at Initiative, Youmna Borghol, head of data at Choueiri Group, Carrie Drinkwater, SVP director, Investment Activation at MullenLowe MediaHub US, Emily Fairhead-Keen, group strategy director at MEC, Gustavo Franco, digital manager at Santa Clara, Martin Woolley, CEO at The Specialist Works and Paul Woolmington, CEO at Canvas Worldwide.

Also on the judging panel is Lisa Winn, former marketing director at Coca-Cola South Pacific.

Full biographies of all judges can be read on the Awards website.

Entry to the Awards is free and papers submitted as effectiveness case studies are welcomed from any territory or discipline. Further details, including entry kit and entry form, can be found on the WARC Media Awards website. The deadline for entries is 19 September. There are four categories: Effective Use of Tech, Best Use of Data, Effective Channel Integration and Effective Use of Partnerships and Sponsorships.

Potential entrants can learn more from WARC’s 2018 Media Strategy Report, which trends in media strategy, with lessons drawn from the winners of last year’s WARC Media Awards.

Sourced from WARC