LONDON: Senior executives from The Hershey Company, Procter & Gamble and Mondelez International are joining the judging panel for the Effective Channel Integration category in the WARC Media Awards, announced today.

The WARC Media Awards are a comprehensive set of awards with a $40,000 Prize fund that rewards pioneering communications planning which has made a positive impact on business results for brands around the world.

Charlie Chappell, Head of Global Integrated Media, The Hershey Company, is chair of the judging panel. In an interview with WARC’s case study editor, he describes a good integrated campaign as one where “there is a simple, key idea that resonates with the consumer. The content and communication that comes out of that is then matched seamlessly with the media choices – making the whole process look almost effortless.” (Read more here.)

Joining Chappell from the client-side are Andy Bolden, European Media Director at GlaxoSmithKline Consumer Healthcare, Dominique Touchaud, Global Brand Strategist & Associate Brand Director at Procter & Gamble, Daniel Wong-Chi-Man, International Research Director at The New York Times and Krinio Christaras, Head of Media MENAP at Mondelez International.

From the agency-side, judges include David Brennan, Founder of Media Native, Daniel Brown, Global Strategy Director at MediaCom, Sue Elms, Consultant at Skin The Cat, Norm Johnston, Global Chief Strategy & Digital Officer at Mindshare, Colleen Leddy, Head of Communications Strategy at Droga5, Dino Myers-Lamptey, UK Managing Director at MullenLowe Mediahub, Clare Peters, Executive Director & Head of Planning at MG OMD and Gwen Raillard, Chief Marketing Officer at Dentsu Aegis.

Full biographies of all judges can be read on the Awards website.

Entry to the Awards is free and papers submitted as effectiveness case studies are welcomed from any territory or discipline. Further details, including entry kit and entry form, can be found on the WARC Media Awards website. The deadline for entries is 19 September. There are four categories: Effective Use of Tech, Best Use of Data, Effective Channel Integration and Effective Use of Partnerships and Sponsorships.

Potential entrants can also learn from WARC's Media Casebook 2017: Insights from the WARC Media Awards, which distils the views of judges from last year's Awards and offers advice on crafting a great case study.

Data sourced from WARC