GLOBAL: Executives from JetBlue Airways and Facebook are among the judging panel being named today for the Effective Social Strategy category in the 2018 WARC Awards, a global search for next-generation marketing effectiveness.

The Effective Social Strategy category will reward marketing programmes that are social by design and which can demonstrate business success. A prize fund of $40,000 will reward entries across the four categories in the WARC Awards.

Entry is free and papers submitted as effectiveness case studies are welcomed from any market or discipline. More information and details about how to enter can be found on the WARC Awards site.

Elizabeth Windram, Director, Brand and Advertising, JetBlue Airways, is the Chair of Judges, and she is joined from the client side by Ryan Riess, Senior Manager of the  Reese’s brand at Hershey’s, and Chiara Martini, Global Head of Digital at Diesel. 

Joining them from the agency side are Gerard Crichlow, Head of Cultural Strategy, AMV BBDO, Gijs de Beus, Strategy Director at Amsterdam-based boutique agency Lemon Scented Tea, Giba Della Giustina, Planning Director, nobullshit agency/Brazil, Kristen Fox, Director, Social Media & Digital Analytics, Crispin Porter + Bogusky, Roshni Hegerman, Strategic Planning Director, McCann Melbourne, Candace Kuss, Director of Social Media, Hill+Knowlton Strategies, Pete Lin, Managing Director and Co-Founder, We Are Social China, Will Lion, Head of Strategy, BBH London, Tahaab Rais, Regional Head of Strategic Planning, FP7/MENA (Part of McCann Worldgroup), Chris Herbert, Strategy Director at the7stars, and Iuren Ramiro, Design thinking consultant at Casa del Otro / Social, brand, shopper and creative strategist at V3A.

Reynold D’Silva, APAC Head of Marketing, Brands & E-commerce, Facebook completes the judging panel.

Full details of all the judges can be seen on the WARC Awards site.

In addition to the Grand Prix, which will win $7,000, judges will also grant three $1,000 Special Awards: the The Path-to-Purchase Award, for social strategy that successfully drove sales; the Live Award, for the best real-time campaign that has helped the brand achieve a specific business result; and the Smart Spender Award, for a social strategy that was effective on a budget of $500K or less.

The closing date for entries is 12 February 2018.

Sourced from WARC