Campaigns for global and local brands including Bosch, Cadbury, Dove, Guanghe, SK-II and Pizza Hut are among the 14 winners of this year’s WARC Awards for Asian Strategy, a search for the best strategic thinking from Asia’s marketing industry.
The jury, an esteemed panel of 25 client- and agency-side experts, have awarded one Grand Prix, two Golds, three Silvers, seven Bronzes, and five Special Awards honouring specific areas of excellence.
India leads with the most awarded campaigns (6), followed by China (5), Philippines (1) and there are two pan-Asian campaigns.
The Grand Prix has been awarded to Ogilvy and Wavemaker in India for the “Cadbury Celebrations: Not Just A Cadbury Ad” campaign, which saw the brand grow engagement and sales among millennial families in India during Diwali, at a time when the pandemic had muted celebrations.
By combining brand purpose, commercial creativity and MarTech innovation, the campaign, which consisted of an interactive YouTube video and microsite encouraging consumers to shop at small local stores, grew sales by 32%.
The campaign also picked up The Early Adopter and the E-Commerce Excellence Special Awards.
The full list winners of the WARC Awards for Asian Strategy 2021 follows.
- Not Just A Cadbury Ad · Cadbury Celebrations · Mondelez Foods India · Ogilvy India, Wavemaker India · India + The Early Adopter Special Award + The E-Commerce Excellence Special Award
- Timelines · SK-II · Procter & Gamble · Forsman & Bodenfors Singapore · China, Japan, South Korea, United States + The Research Excellence Special Award
- Stop the Beauty Test · Dove · Hindustan Unilever · Ogilvy India, Hindustan Unilever · India
- India! Periods Are Red, Not Blue · RIO Pads · Nobel Hygiene · The Womb Communications · India
- Share The Load · Ariel · Procter & Gamble India · BBDO India · India + The Long-Term Strategy Special Award
- Don't Hang Your Privacy Out · Bosch · BSH Home Appliances (China) · BBDO China · China
- Stand-up Comedy Restaurant · Pizza Hut · Yum! China · Mindshare China · China
- Killer Recipes · Unilever Food Solutions · Unilever · Mindshare China, Unite China · China + The Customer Journey Special Award
- An Auction That Built Price Premium · Mahindra Thar · Mahindra & Mahindra · The Womb Communications · India
- Use Any Soap · Lifebuoy · Unilever · MullenLowe Lintas Group India, MullenLowe Singapore · Asia
- Preserve a Piece of Childhood · Guanghe · Kraft Heinz China · BBH China · China
- The Growth of Colonel KI · KFC · Yum! China · Mindshare China · China
- One Ginebra Nation · Ginebra San Miguel · Dentsu One Manila · Philippines
- Barber Suraksha Programme · Gillette · Procter & Gamble ·GREY India · India
WARC subscribers can read the winning case studies in full here.