Senior marketers from LEGOLAND, New Balance and Nomad Foods are among the judges being announced today for the Effective Content Strategy category in the 2020 WARC Awards scheme, a global search for next-generation marketing effectiveness.

The Effective Content Strategy category, one of four in the WARC Awards scheme, recognises branded content strategies that can demonstrate a business outcome.

Entry is free and papers submitted as effectiveness case studies are welcomed from any market or discipline. More information and details about how to enter can be found on the WARC Awards site.

The judging panel of industry experts is chaired by Ash Tailor, Global Brand & Marketing Director at LEGOLAND. Joining him from the client side are Ian Fitzpatrick, Head of Global Digital & Content at New Balance and Steve Challouma, Marketing Director Birds Eye, Aunt Bessie’s & Goodfella’s at Nomad Foods.

From the agency side, judges include Zora Artis, CEO at Artis Advisory and Chair at IABC Asia Pacific, Nazirah Ashari, Strategy Director at TBWA\Kuala Lumpur, Amira Blancarte, Head of Digital & Corporate Communications at ACHE, Gabrielle Chamberlain, Managing Director at Imagination (Houston & New York), Richard Dunn, UK Chairman and Chief Strategy Officer at Wunderman Thompson UK & EMEA, Clare Hutchinson, Executive Strategy Director at Havas London, Diana Lopes, Strategy Director at AMV BBDO, Guy Murphy, Global Chief Strategy Officer at J. Walter Thompson, Caroline Parkes, Head of Strategy at RAPP, Valerie Pinto, CEO at Weber Shandwick India, Uma Reade, Head of Experience, APAC at Essence and Timi Siytangco, Chief Marketing Officer at Branded Ltd.

Full details of all the judges can be seen on the WARC Awards site.

In addition to the Grand Prix, which will win $7,000, judges will also grant three $1,000 Special Awards:

• the Long-Term Idea Award, for a content strategy that has delivered sustained success for a brand;

• the Best Multiplatform Award, for a content strategy that has successfully used a range of different comms channels; and

• the Smart Spender Award, for a content strategy that was effective on a budget of $500K or less.

The deadline for entries is 12 February 2020.

Sourced from WARC