The Effective Use of Content category will reward branded content strategies that can demonstrate a business outcome. A prize fund of $40,000 will reward entries across the four categories in the WARC Awards.
Entry is free and papers submitted as effectiveness case studies are welcomed from any market or discipline. More information and details about how to enter can be found on the WARC Awards site.
The 12-strong jury will be chaired by John Dokes, CMO of AccuWeather, the US media company that provides commercial weather forecasting services.
“It is an honor and a privilege to chair the jury of this prestigious competition in the company of such industry talent and trend setters,” he said.
“I look forward to helping to identify the next generation of effective advertisers who use innovative content to establish, promote and extend their brand.”
Joining him from the agency side are Aliya Hasan, Head of Strategy at Vizeum Australia, Lionel Benbassat, Managing Director of Fred & Farid, Lennie Stern, Head of Creative and Entertainment Strategies at BETC, Dean Taylor, Director of Creative Strategy at Momentum, Jennifer McBride, Director of Digital at JWT New York, Mylene Ong, Head of Strategy at Colenso BBDO, My Troedssen, Planner at Forsman & Bodenfors, Bronwen Morgan, Head of Content at Flamingo, Michael Davidson, Associate Partner, Head of Strategy at Venables Bell, Nick Kendall, founder of Garage Soho and Lindsay Lindy, Strategy Director of OgilvyOne.
Full details of all the judges can be seen on the WARC Awards site.
In addition to the Grand Prix, which will win $7,000, judges will also grant three $1,000 Special Awards: the The Long-Term Idea Award, for a content strategy that has delivered sustained success for a brand; the Best Multiplatform Award, for a content strategy that has successfully used a range of different comms channels; and the Smart Spender Award , for a content strategy that was effective on a budget of $500K or less.
The closing date for entries is 12 February 2018.
Sourced from WARC