Telco T-Mobile is expanding into the pay-TV market with the launch of TVision Home, a rebranded and upgraded version of Layer3 TV, a company T-Mobile acquired last year.

The new TV service will be available from 14th April in eight metro areas – Chicago, Dallas-Fort Worth, Los Angeles, New York City, Philadelphia, San Francisco, Washington DC and Longmont, Colorado – with other areas expected to join later this year.

The TVision Home package is priced at $100 per month, including a £10 monthly box fee, although there is a $9.99 monthly discount for T-Mobile customers and this offer will be made available to everyone for a limited period.

In return, subscribers can expect to access more than 150 channels, including local broadcast stations and regional sports, and the package comes with streaming apps like Pandora, iHeartRadio, XUMO and HSN. There are also plans to add Netflix, YouTube and Amazon Video.

T-Mobile added in a press release that other features include an individual DVR, home screen and profile for every user, allowing more than 400 hours of HD-quality DVR.

In addition, TVision Home offers voice control via Amazon Alexa and Google Assistant as well as connection to social media, such as Twitter and Facebook videos.

According to Bloomberg, the $100 monthly fee is not “the cheapest alternative”, although T-Mobile argued in its press release that three-quarters (74%) of American households currently pay an average of $107.30 per month for cable or satellite home TV.

The company promised subscribers to TVision Home that they would see no hidden fees, bill creep or early termination fees and that the new service forms part of its broader 5G strategy that ultimately will “free” consumers from the grip of traditional cable operators.

“TVision Home is about so much more than home TV, it’s TV built for the 5G era,” said Mike Sievert, COO and president of T-Mobile. “With new T-Mobile, we’ll bring real choice, competition, better service, lower prices and faster speeds right into your living room.”

Sourced from T-Mobile, Bloomberg; additional content by WARC staff