- Nike and Kaepernick: the commercial fallout
OREGON: Nike’s ad featuring Colin Kaepernick has been a talking point this past week, but the commercial effects are unclear, with one survey reporting brand metrics have dipped in the US, while another source says online sales have surged ahead.
- Go-Jek ramps up financial offer
JAKARTA: Go-Jek, the ride-hailing and online payment company, is ramping up its financial offer as it partners with three peer-to-peer (P2P) lending firms – Findaya, Dana Cita and Aktivaku – in a move it says will increase financial inclusion in Indonesia.
- Is it time for brands to take a stance on screen addiction?
With 67% of 18 to 34-year-olds saying the need to take a break from technology, does this open an opportunity for brands, asks Vaughan Edmonds, planner at global experience agency Sense.
- Applying behavioural science to everyday comms
GLOBAL: The effectiveness of everyday communications, including voice and written content such as letters and emails, can be improved by adopting a behavioural science approach, according to two industry practitioners.
- Alibaba targets 'digital silk road' through Russia
BEIJING/MOSCOW: Alibaba, the Chinese e-commerce giant, is reportedly in advanced negotiations with Mail.ru, the Russian internet firm and owner of social platform VKontakte, and the Russian sovereign wealth fund to form an e-commerce joint venture in the country.
Datapoint:Nike adspend continues to grow
Sourced from WARC