Advertising expenditure in the UK totalled £3,779 million ($6,633.7m; €5,610.3m) in the third quarter of 2005 - a marginal year-on-year increase of 0.1%. But in real terms, a 2.3% decline after adjusting for inflation.
The latest Quarterly Survey of Advertising Expenditure, compiled by the World Advertising Research Center for the UK Advertising Association covers national and regional newspapers, consumer and business magazines, television, radio, outdoor, cinema, internet and direct mail.
The figures shown in the table below exclude expenditure on advertisement production, and on sponsorship and promotions, but include agency commission.
| Media Sector | Q3 2005 adspend |
Q3 2005 vs Q3 2004 |
|
|
£m, current prices |
current prices | constant prices [1] | |
| National newspapers [2] | 420 | -6.2 | -8.4 |
| Regional newspapers | 718 | -7.0 | -9.2 |
| Consumer magazines [3] | 194 | 0.4 | -2.0 |
| Total press | 1,631 | -4.8 | -7.0 |
| - of which display | 863 | -2.3 | -.4.6 |
| - of which classified | 768 | -7.4 | -9.6 |
| Television | 958 | 3.3 | 0.8 |
| Radio | 129 | -4.2 | -6.4 |
| Outdoor | 222 | 4.0 | 1.6 |
| Cinema | 39 | -2.9 | -5.2 |
| Internet [4] | 266 | 50.0 | 46.5 |
| Direct mail | 535 | -6.0 | -8.2 |
| Total measured adspend [5] | 3,775 | 0.1 | -2.3 |
|
Notes: [1] Constant figures are inflation-adjusted using the Consumer Prices Index. [2] Includes supplements. [3] Excludes supplements. [4] WARC estimate [5] Excludes directory advertising Source: AA's Quarterly Survey of Advertising Expenditu |
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The slackening in consumer spending has seen advertising expenditure growth decelerate over the last six months. However, total advertising expenditure has risen by 2.9%, at current prices, over the twelve-month period ending September 2005.
In the third quarter of 2005 six of the ten media covered by the report registered year-on-year declines. The best performers were outdoor, which enjoyed a 4.0% increase at current prices, television, which enjoyed a 3.3% increase at current prices, and the internet.
The latter sector saw adspend increase by half when measured at current prices, according to WARC estimates, although actual results for the internet will not be available until the spring. For further information on the AA's Quarterly Survey of Advertising Expenditure click here
Data sourced from Advertising Association (UK); additional content by WARC
