WASHINGTON, D.C.: The vast majority (85%) of American consumers say they use at least one of six devices, programs or services that feature artificial intelligence, a new study reveals.

According to Gallup, which along with Northeastern University surveyed 3,297 US adults to explore Americans’ attitudes toward artificial intelligence, the greatest use for AI was in navigation apps (84%), closely followed by video or music streaming services.

Less expected is the penetration of digital personal assistants on smartphones, services such as Apple’s Siri or the Google Assistant. Asked the question, ‘do you currently use a digital personal assistant on your smartphone?’ just under half (47%) said they did. The typical way in which these are used is, of course, voice.

Though fewer respondents reported using intelligent home personal assistants, the figure was strong at 22%, despite the relative youth of these products and services. In contrast, online navigation services and music/video streaming have been part of mainstream American life since the mid-2000s. Amazon’s first-generation Echo launched in 2011.

The data also suggested that the use of digital assistants, both on mobile and in the home, varies little across demographic subgroups.

“Growth estimates suggest adoption of AI consumer products is likely to grow substantially in the future. Amazon alone predicts its intelligent home assistant, Alexa, will be adopted by 100 million or more people within the next three to five years”, writes RJ Reinhart, an analyst for Gallup.

By 2021, as many as two billion people will interact with the internet using their voice, with 25% of those interactions demonstrating purchase intent, according to performance marketing agency iProspect.

Beyond channels of AI use in the report, Gallup and Northeastern find that 76% of Americans are optimistic about the impact these technologies will have on their lives and work, despite 73% of the total sample believing that it will result in a net loss of jobs. Key to marrying those figures, however, may be the comparatively low proportion (23%) that believe their own jobs are on the line.

Sourced from Gallup/Northeastern University, WARC