Cereal foods giant Kellogg’s is set to extend its promotional partnership with Nintendo’s US Pokemon franchise by adding to its co-branded range in August with the launch of Pokemon Eggo waffles.

The launch will be supported by a major print and TV campaign through Leo Burnett’s Chicago office. The advertising will also capitalise on the July release of Pokemon the Movie 2000 with a "Be the Ultimate Pokemon Master'' promo featured on-pack with eleven Kellogg brands.''

News source: Advertising Age - Daily Deadline