Today WARC is launching the WARC Sustainability Hub, in partnership with LIONS and the UK’s Advertising Association.

What is the Sustainability Hub?

The Sustainability Hub is a one-stop resource to help marketing practitioners worldwide find innovative ways to implement more sustainable actions to address the climate crisis.

What does the Sustainability Hub contain? 

The Sustainability Hub brings together a curated collection of content including best practice, effectiveness case studies and thought leadership. Additional resources will be curated from Ad Net Zero, a UK industry-wide initiative led by the Advertising Association, the IPA and ISBA, to reduce the advertising industry’s carbon impact.

To launch the Sustainability Hub, WARC has today released the WARC Guide to Net Zero Marketing. This report provides a roadmap to help the industry drastically reduce the amount of carbon emissions it produces, and achieve a net zero target. In recognition of the urgent and global nature of this problem, this report is freely available to all. 

Why you should use the Sustainability Hub

“The challenge of climate change requires collective action, not just in the UK but around the world,” says Stephen Woodford, Chief Executive, Advertising Association. “This new Sustainability Hub will help advertising practitioners reduce carbon emissions and produce work to support more sustainable ways of living.”

Championing best practice and featuring regular updates, the WARC Sustainability Hub in association with LIONS and the Advertising Association, can be accessed by all here. A series of podcasts will also follow, available to listen to on all major platforms, including Spotify, Apple, Castbox and RadioPublic.