Ahead of the launch of this year’s WARC Creative 100 Ranking in two weeks’ time, our team have done some analysis on the most awarded creative campaigns from 2015 to 2018 to see how many were also awarded for effectiveness. This new data shows that 38% of campaigns that win creative awards go on to win effectiveness awards – the infographic below shows the characteristics of these creative and effective ideas.

The infographic is available to download here, and WARC subscribers can download a deck of the most highly awarded of these ideas.


Sourced from WARC