Gunn Report, the global index of creative, effective and media excellence in advertising, is being rebranded as WARC Rankings, with changes to how the listings are compiled to ensure they remain truly impartial and transparent.
Scheduled to launch from late February 2019, the WARC Rankings will include the WARC Creative 100, the WARC Effectiveness 100 and the WARC Media 100.
These will continue to showcase the best creative, effective and innovative media ideas in the world, alongside the top-performing agencies, networks, holding companies, brands, advertisers and countries.
A significant change, however, is that the award shows included in the listings will be disclosed, and will be determined by the industry via an annual survey.
Following this year’s survey, the WARC Creative 100 rankings will focus on five global and eight regional awards shows.
For the global awards shows, the industry chose Cannes Lions International Festival of Creativity, Clio Awards, D&AD, London International Awards (LIA) and The One Show.
Meanwhile, Adfest, Dubai Lynx, El Ojo de Ibeoamérica, El Sol, Eurobest, Golden Drum, Loeries and Spikes Asia have been chosen to represent the regional awards shows.
Details about the awards shows nominated by the industry for the Effectiveness and Media rankings will be published shortly once surveys and consultation have been finalised.
Furthermore, the full listings of the WARC Rankings will be free of charge this year, although the campaigns, their case studies and analysis reports will be available by subscription.
Commenting on the WARC Rankings, David Tiltman, head of content at WARC, said: “The industry has told us that there is demand in the market for an independent ranking to showcase the best of the best for creativity, media and effectiveness, but transparency of the shows included is fundamental.
“With this in mind, we’ve revised the methodology to ensure that these listings remain truly independent and transparent, providing the industry with a definitive benchmark for creativity, effectiveness and media.”
Emma Wilkie, outgoing managing director of Gunn Report, commented: “The new WARC Rankings are the successor of, and a great legacy for, Gunn Report, which I fully support and champion. They will remain the one-stop place for agencies, brands and media owners to find impartial and trustworthy information on the best creative, effectiveness and media ideas from around the world.”
In addition to these changes, the Gunn Report’s historic archive, dating from 1999 to 2016, will be made available online as a free research tool for anyone to access.
Read the full press release about the forthcoming changes to Gunn Report.
Sourced from WARC