NEW YORK: Google, the online giant, is seeking to secure "great love" among consumers by delivering products and experiences which are integral to their everyday lives.

In a letter to investors, Larry Page, the organisation's chief executive, outlined the core objective of forming an emotional bond with the internet audience.

"We have always wanted Google to be a company that is deserving of great love. But we recognise this is an ambitious goal because most large companies are not well-loved, or even seemingly set up with that in mind," he said.

"We're lucky to have a very direct relationship with our users, which creates a strong incentive for us to do the right thing … It's easy for users to go elsewhere because our competition is only a click away."

Google's portfolio of sites receives over 1bn unique visitors a month. Alongside its dominant search engine, YouTube, the video-sharing platform, currently attracts more than 800m viewers in this period.

Some 350m people also now use Gmail, the email service, with Chrome, the web browser, on 250m and Google+, the social network, now topping 100m members.

"They easily pass the 'toothbrush test': they are important enough that millions of netizens use them at least once or twice a day," Page said.

Looking to advertising, over 1m companies now deploy the various options which have been developed by Google, ranging from paid search to display formats on PC and mobile.

"Today, most of our revenue comes from advertising. We take pains to make sure that users know when something is paid for, and we work hard to make these advertisements relevant for users," said Page.

"Better ads are better for everyone—better information or offers for users, growth for businesses, and increased revenue for publishers to fund better content."

Since assuming the position of chief executive in April 2011, Page has also overseen the closure of more than 30 services, like Google Buzz and Sidewiki, to tighten the firm's focus.

Other schemes he has pursued include basing management structures around Google's core products, giving many of its sites a "visual refresh" and more closely integrating all of its platforms.

"Google has so many opportunities that, unless we make some hard choices, we end up spreading ourselves too thin and don't have the impact we want," he said.

Data sourced from Google; additional content by Warc staff