BEIJING: Mengniu, Procter & Gamble and Coca-Cola are among the top firms by market share in China's fast-moving consumer goods sector, a category that is now seeing significant consolidation, a study has shown.
Figures from Euromonitor, the insights group, quoted by the Financial Times revealed the five biggest makers of packaged food, including dairy, held a 19.5% share in 2012, versus 15% in 2011.
Indigenous players dominate in this sector. Mengniu and Yili, two dairy specialists, led the charts, both taking more than 5% of sales despite suffering respective high-profile safety scandals.
Wang Yansong, assistant president of Mengniu, told the China Daily it is trying to rebuild consumer trust, saying: "We have upgraded our inspection facilities and implemented stricter quality control in our supply chain, transportation and all other production processes."
Wilmar International, a Singaporean agribusiness conglomerate, holds some 3.5% of the food market, with Ting Hsin, better known as Tingyi, on just over 3% and Wahaha on 2.5%.
Nestlé is only the category's tenth biggest member, one place ahead of Mars, both failing to surpass the 2% share level. Danone has also seen its figures fall from 2% to 0.7% between 2007 and 2012.
Turning to soft drinks, the top five in this segment are now responsible for 43% of sales, versus 36% six years ago. Coca-Cola heads the way on 17%, up from approximately 14% in 2007.
"We hold the leadership position in the sparkling category," Muhtar Kent, the chief executive of Coca-Cola, said late last year. "In our latest survey of consumers aged 12–49 years old, Coca-Cola was rated as both the most favorite sparkling and non-alcoholic ready-to-drink brand."
Elsewhere, Tingyi claims over 11% of the market, with Wahaha, PepsiCo and the JDP Group all congregating around the 5% mark.
Euromonitor's most recent totals for the beauty and personal care sector, from 2011, revealed that the five leading operators yielded 41% of volume purchases, improving from 38% in 2007.
Procter & Gamble remains the number one, although its share slipped from 18% to roughly 16% in the same period. L'Oréal, by contrast, has seen growth of three percentage points to around 11%.
Shiseido registered some 5% on this metric, with Unilever topping the 4% mark and Amway coming in just below this measure, having all enjoyed share growth since 2007.
Bob McDonald, CEO of Procter & Gamble, said last week it is the biggest consumer goods firm in China by a "large margin", with its rivals varying by sector. "In some categories it's the local competitor, in some categories it's the global competitor," he said.
Figures from Euromonitor, the insights group, quoted by the Financial Times revealed the five biggest makers of packaged food, including dairy, held a 19.5% share in 2012, versus 15% in 2011.
Indigenous players dominate in this sector. Mengniu and Yili, two dairy specialists, led the charts, both taking more than 5% of sales despite suffering respective high-profile safety scandals.
Wang Yansong, assistant president of Mengniu, told the China Daily it is trying to rebuild consumer trust, saying: "We have upgraded our inspection facilities and implemented stricter quality control in our supply chain, transportation and all other production processes."
Wilmar International, a Singaporean agribusiness conglomerate, holds some 3.5% of the food market, with Ting Hsin, better known as Tingyi, on just over 3% and Wahaha on 2.5%.
Nestlé is only the category's tenth biggest member, one place ahead of Mars, both failing to surpass the 2% share level. Danone has also seen its figures fall from 2% to 0.7% between 2007 and 2012.
Turning to soft drinks, the top five in this segment are now responsible for 43% of sales, versus 36% six years ago. Coca-Cola heads the way on 17%, up from approximately 14% in 2007.
"We hold the leadership position in the sparkling category," Muhtar Kent, the chief executive of Coca-Cola, said late last year. "In our latest survey of consumers aged 12–49 years old, Coca-Cola was rated as both the most favorite sparkling and non-alcoholic ready-to-drink brand."
Elsewhere, Tingyi claims over 11% of the market, with Wahaha, PepsiCo and the JDP Group all congregating around the 5% mark.
Euromonitor's most recent totals for the beauty and personal care sector, from 2011, revealed that the five leading operators yielded 41% of volume purchases, improving from 38% in 2007.
Procter & Gamble remains the number one, although its share slipped from 18% to roughly 16% in the same period. L'Oréal, by contrast, has seen growth of three percentage points to around 11%.
Shiseido registered some 5% on this metric, with Unilever topping the 4% mark and Amway coming in just below this measure, having all enjoyed share growth since 2007.
Bob McDonald, CEO of Procter & Gamble, said last week it is the biggest consumer goods firm in China by a "large margin", with its rivals varying by sector. "In some categories it's the local competitor, in some categories it's the global competitor," he said.
Data sourced from Financial Times; additional content by Warc staff
