The management consultancy firm surveyed some 14,000 consumers in Australia, Brazil, France, Germany, Italy, Japan, Malaysia, Mexico, South Korea, Singapore, Spain, the UK and the US.
It reports that 40% of respondents now watch six TV channels or more, up 5% year-on-year, with 39% viewing eight or more shows a week.
Almost three-quarters of participants said they would like to access broadcast content on their computers, up 13%, with 45% saying the same for mobile, a similar increase on an annual basis.
In all, around two-thirds of consumers in Malaysia, Mexico and Brazil expressed an interest in mobile TV, compared with under 25% of those surveyed in the US, UK and Germany.
Within this, 50% of Americans under the age of 25 expressed a preference for viewing content on mobiles, a total falling to 9% among the over-55s.
In Malaysia, by contrast, 71% of participants form 25–34 years old stated such a desire, falling to 64% in the 35–44 age group, and 53% for 45–54 year olds, before rising to 69% in the over-55 age group.
Almost half of those taking part in the poll said they would be willing to pay for digital programmes, up from 37% last year, while 40% would rather watch advertiser-funded content for free than take up subscription services.
Older consumers were less likely to display a willingness to pay for broadcast content, with only 38% of over-55s agreeing they would happily do so, compared with 60% for those under the age of 25.
Data sourced from Accenture; additional content by WARC staff