NEW YORK: Well over half of US TV households now own at least one internet-enabled device capable of streaming content to a TV set, a development which is reducing the amount of time spent with live TV, new research suggests.
According to the latest quarterly Nielsen Total Audience Report, as of June 2017, 58.7% of US homes – a total of 69.5m households – had such a device, whether a smart TV, a multimedia device or a games console, up from 52.2% a year earlier.
Some 6.5m (5.5%) had all three, while 13.4m (11.3%) possessed only a smart TV, 11.0m (9.3%) just a multimedia device and 14.5m (12.2%) just a games console.
The remainder owned various combinations, with 7.4m (6.3%) having both a multimedia device and a games console, 11.0m (9.3%) owning a games console and a smart TV, and 5.7m (4.8%) a multimedia device and a smart TV.
Homes with enabled devices skew younger, Nielsen reported, with nearly half under the age of 45, and they are much more likely to have children. They also have a larger proportion of Hispanics (63.4%) and Asian Americans (75.6%) than average.
But while US adults are consuming more media daily than ever – up 32 minutes over the year to 10 hours and 48 minutes – less of it is live TV.
At 3 hours 55 minutes a day, they now spend 14 minutes less on live TV than a year ago and 16 minutes less than two years ago, indicating that a shift from live TV is gathering pace.
The fastest-growing area of media usage is app or web on smartphone, where adults spent 2 hours and 27 minutes, an additional 44 minutes compared to a year ago, and 78 minutes more than two years ago.
According to the latest quarterly Nielsen Total Audience Report, as of June 2017, 58.7% of US homes – a total of 69.5m households – had such a device, whether a smart TV, a multimedia device or a games console, up from 52.2% a year earlier.
Some 6.5m (5.5%) had all three, while 13.4m (11.3%) possessed only a smart TV, 11.0m (9.3%) just a multimedia device and 14.5m (12.2%) just a games console.
The remainder owned various combinations, with 7.4m (6.3%) having both a multimedia device and a games console, 11.0m (9.3%) owning a games console and a smart TV, and 5.7m (4.8%) a multimedia device and a smart TV.
Homes with enabled devices skew younger, Nielsen reported, with nearly half under the age of 45, and they are much more likely to have children. They also have a larger proportion of Hispanics (63.4%) and Asian Americans (75.6%) than average.
But while US adults are consuming more media daily than ever – up 32 minutes over the year to 10 hours and 48 minutes – less of it is live TV.
At 3 hours 55 minutes a day, they now spend 14 minutes less on live TV than a year ago and 16 minutes less than two years ago, indicating that a shift from live TV is gathering pace.
The fastest-growing area of media usage is app or web on smartphone, where adults spent 2 hours and 27 minutes, an additional 44 minutes compared to a year ago, and 78 minutes more than two years ago.
Sourced from Nielsen; additional content by WARC staff
