Shoppable content and immersive commerce formats are increasingly important aspects of the online shopping experience for buyers unable or unwilling to venture into physical stores.

What’s the story?

Writing for WARC, Verizon Media’s Rico Chan explains how shoppable content can: 

  • give a whole new meaning to “window shopping” – once a favourite pastime and a big revenue driver for brick-and-mortar retail shops;
  • blend context and convenience, in a way that feels natural for the reader. It particularly helps in drawing in and engaging consumers who are averse to ads and commercials;
  • create a frictionless, relevant experience as consumers interact with content they trust.


With AR experiences, shoppable content goes to the next level, where shoppers are not just inspired by curated ideas, but they can literally try on these ideas for size.

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Sourced from WARC