CAMDEN, NEW JERSEY - The Campbell Soup Company will consolidate its international media planning and buying into WPP Group's Mediaedge:cia.
The global network's New York office has been Campbell's agency of record for media planning and buying in the US since 1999. Last year the food manufacturer spent $300 million (€233.8m; £159.2m) on media.
Omnicom Group's OMD retains media buying and planning duties in Canada, while Publicis Groupe's ZenithOptimedia will hold on to the UK and Ireland business until Campbell completes a review of those regions.
The global network's New York office has been Campbell's agency of record for media planning and buying in the US since 1999. Last year the food manufacturer spent $300 million (€233.8m; £159.2m) on media.
Omnicom Group's OMD retains media buying and planning duties in Canada, while Publicis Groupe's ZenithOptimedia will hold on to the UK and Ireland business until Campbell completes a review of those regions.