One of the biggest problems for service industries is the topic of data adequacy.
Effectively, this is the high standard of data protection of personal data that the European Union demands of third countries – those outside of the Union – with which it shares data. Though the UK prepared for and is currently compliant with the GDPR, data adequacy is not a done deal for the UK, according to a new WARC report. (Read the full article: What does ‘Leave’ mean for advertising?)
Though the UK has made a commitment that data will flow to the European Union/European Economic Area, the flow of data to the UK will stop without an adequacy decision.
The problem is that such a decision cannot be made until the UK has left the Union and become a ‘third country’. Though it is an important agreement for both parties, a swift decision is the EU’s to give.
However, businesses can find a set of safeguards in the shape of Standard Contractual Clauses (SCCs). The UK Information Commissioner’s Office (ICO) has created a tool for small and medium sized businesses to download the clauses they need.
Sourced from WARC, Information Commissioners Office