Denny’s, the quick-service restaurant chain, has successfully looked to its purpose – “we love to feed people” – to guide its actions during the pandemic, says its chief brand officer. 

John Dillon, who is also EVP at ‘America’s Diner’ – currently offering free pancakes and which recently took its Mobile Relief Diner on the road to feed homeless veterans – spoke to The Drum.

  • Anchor action in brand purpose. “We eliminated pain points for delivery. We encouraged family connection time with our family packs. We delivered groceries in communities.” 
  • Ideas can come from anywhere. “In no world should a good marketing idea only come from the marketing department. Your job as a marketer is to actually listen, to synthesize and prioritize the ideas that come up.” 
  • Move swiftly from idea to execution. “Don’t seek perfection, seek action. Make decisions quickly and then pivot and make adjustments along the way.”

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Sourced from The Drum