Today is the UK advertising industry’s first census which is taking place with the aim of creating a single source survey on diversity and inclusion across all UK advertising and marketing services professionals.

Organised by the Advertising Association, the IPA and ISBA, hundreds of organisations across agency groups, brands, media owners and tech platforms are asking their staff to take part. (The survey is available to fill in here on the Advertising Association’s All In page.)

Professionals from a wide range of organisations – including Asda, British Airways, Channel 4, Dentsu, Facebook, Google, GSK, Havas, NatWest, Omnicom Media, ITV, Sky Media, Publicis Groupe, Procter & Gamble, Specsavers, Spotify, TikTok, Tui and WPP – are being invited to share information in the fully confidential and aggregated industry census which is being managed by Kantar. 

Many of the leaders who have pledged support to the All In Census are reinforcing their commitment by giving staff 30 minutes to complete the survey and reflect on the need for greater inclusion in the workplace.

Says Leila Siddiqi, Associate Director, Diversity, IPA: “For the first time we will have data on certain strands in the D&I spectrum which we don’t have much data around currently – such as disabilities, sexual orientation and social mobility. We urge you to encourage your teams and colleagues to join in today, as the accuracy of this data depends on how many of you are All In.”

The aim of the Census is to establish the very best record of the make-up of UK advertising’s workforce and a vital benchmark for progress. The results will be used to inform an Action Plan to be launched at an industry summit this summer addressing how greater inclusivity across all areas of the industry’s talent will be achieved.

Sourced from Advertising Association