Accenture-owned The Monkeys was named Effective Agency of the Year at the 2020 Australian Effie Awards after taking all but one gold award with its work for Beam Suntory and NRMA Insurance.

In addition, agency BMF took the final gold (and Grand Effie) with its account of the long-term effects of its strategy for ALDI, which was also named Effective Advertiser of the Year.

WARC subscribers can read winning case studies from the 2020 Australian Effie Awards, including NRMA, ALDI, Canadian Club, Mitsubishi, and KFC.

“Once again this year we’ve seen how the power of great creative ideas can translate into outstanding commercial success stories,” said Mark Green, chairman of the Advertising Council Australia.

“And with the onset of an Australian recession in the wake of the COVID pandemic, the Effies have taken on even more significance as agencies and clients deal with the increasing challenge of making sure every advertising dollar contributes to driving the bottom line. More than ever, all the winners and finalists deserve huge congratulations.”

For an overview of the lessons from the campaigns, WARC’s Chiara Manco has a deep dive into the power of human insights that defined the winning campaigns.

Sourced from Effie Australia, WARC