New Business Guide

Step 5: Final presentation

You want to:

1. Win the business by addressing/overcoming client doubts.

2. Reinforce understanding of the prospective client and the other 4Cs with custom ideas and strategies:

  • Wow with media and creative ideas and inspiration
  • Sound convincing and offer credible evidence to back up thinking

How WARC can help

Make sure you have been thorough in the steps leading up to this.

Client Services
Make sure you stay in touch with your Client Services Manager. Get help in validating your approach and getting evidence to address any "holes" in your thinking the prospects may try to poke. Anticipate what you could be asked and be prepared.

Step 6. Closing/negotiating