New Business Guide
Step 5: Final presentation
You want to:
1. Win the business by addressing/overcoming client doubts.
2. Reinforce understanding of the prospective client and the other 4Cs with custom ideas and strategies:
- Wow with media and creative ideas and inspiration
- Sound convincing and offer credible evidence to back up thinking
How WARC can help
Make sure you have been thorough in the steps leading up to this.
Make sure you stay in touch with your Client Services Manager. Get help in validating your approach and getting evidence to address any "holes" in your thinking the prospects may try to poke. Anticipate what you could be asked and be prepared.