WARC Prize for MENA Strategy: 2021 Judges

Peter DeBenedictis

Chief Marketing Officer, Middle East and Africa, Microsoft
Peter was born in the United States and has lived and worked in the Middle East region for more than 30 years. He has deep experience of growing business in diverse Emerging Markets. Before Microsoft, he had led the marketing function for several of the world’s leading brands, where he has led multiple investment programs to drive top line growth.

Peter DeBenedictis

Hind AbuAlia

Senior Vice President, S4Capital/MediaMonks
Hind is heading the business in KSA, creating a stronger and more localised presence for the region’s primary market through offering digital solutions to a growing portfolio of clients. Her extensive experience sits within the tech, agency and media environments, previously heading digital commercial for MBC Group and Shahid, where she grew the business across the region.

Hind AbuAlia

Rohit Arora

General Manager, Liwa Content Driven
Over the last 19 years or more, Rohit has held leadership roles with WPP agencies (Grey, Y&R, JWT & Bates). In his current role he’s championing brands to harness the power of video-marketing, interactive and inbound-marketing to add value across the sales funnel. He has received industry recognitions from Effie, Jay Chiat, AME, AMEA, Cannes, Dubai Lynx, Digital MENA, Epica and MENA Crystal.

Rohit Arora

Laura Chaibi

Senior Consultant, Global Media, Nielsen Media Middle East
Laura is an experienced global business leader specialising in research, data, and insights. She is CIM qualified with 20 years global media, marketing, research, and advertising experience. As an early pioneer in digital, she helped build the commercial and content measurement industry; from spearheading cross screen media measurement to being a technical committee member for digital media worldwide.

Laura Chaibi

Dewald du Plooy

Marketing Director, MENA, Yum! Restaurants International
Dewald is an experienced and award-winning marketing director from South Africa. Currently based in Dubai working on the KFC brand as part of Yum! Restaurants International for the MENA region. Dewald has built brands in multiple markets and multinationals for the last 20 years, starting his career with Procter & Gamble in SA and Europe and RB in the UK to Yum! in Africa and the Middle East. Dewald is a serial expat with a passion for branding, sport and travel.

Dewald du Plooy

Stacy Fisher

Head of Digital Transformation & Innovation, Publicis Groupe
Stacy has 15-plus years’ experience spanning a range of sectors, including e-commerce/retail, entertainment and FMCG, and agencies across Chicago, New York and Dubai, giving her a unique insight into business challenges and driving results for clients. Through her experience with CRM, people-based marketing, e-commerce and digital transformation, Stacy sees a real opportunity to use the data brands have access to.

Stacy Fisher

Noor Hassanein

Senior Strategy Director, Ogilvy
Noor has 12 years of diverse experience in advertising. She started her career as a creative before making the unorthodox shift to strategy, allowing her to bring a distinctive approach to leading strategy that inspires creativity. Noor has worked on top brands across numerous industries throughout the MEA region, earning her recognition at some of the top award shows.

Noor Hassanein

Shagorika Heryani

Head of Strategy, Grey MENA
Shagorika is a brand strategist with rich experience across categories and consumers in multiple geographies. She leads Grey’s efforts to deliver strategies that are at the intersection of cultural trends, consumer motivation and technology. Previously she has worked across marketing, agency and brand consulting roles globally, and has won awards at the Effies, Dubai Lynx and Goafest, to name a few.

Shagorika Heryani

Ali Khalil

Strategic Planning Director, Wunderman Thompson KSA
After six years and two different roles at Wunderman Thompson Saudi, Ali shifted career in 2012 and moved to the planning department. He is currently responsible for fostering existing brands and working with cross-functional teams on acquiring new business. His experience spans several industries including F&B, telco, healthcare, finance, energy, retail and B2B brands, among others.

Ali Khalil

Roxane Magbanua

Business Unit Director, PHD
Roxane has worked in advertising and media for over 20 years, with seven years of Asia-Pacific experience before embarking in the Middle East since 2013. During this time, Roxane has led more than 150 significant brands from ranging industries to new heights. In 2017, The Filipina Network listed her among its top 100 Most Influential Filipina Women in the World.

Roxane Magbanua

Mir Damoon Mir

Chief Creative Officer and Founder, Zigma8
Damoon’s Iran-based agency Zigma8 recently won three golds at the ACEF Awards for Best BTL Agency, Best Event, and Best Unconventional BTL Marketing. In addition to these accolades, he’s represented his country as a jury member for the PAS Awards, NYAF, and the Effie Awards and provided for respected brands, including Day Bank, Samsung, Mastercard, Dubai Pearl, and JTI.

Mir Damoon Mir

Stewart Morrison

Managing Director, MENA, FirmDecisions
Stewart joined in 2019 with over 20 years in the MENA region marketing and procurement and MD roles. He has worked for some of the largest global brands including EMI, BMG, SonyBMG, Nokia, Microsoft, and Unilever. Stewart's expertise has impacted both revenue-generating and expenses efficiency parts of the P&L, including running pitches and developing agency strategies on nearly every continent.

Stewart Morrison

Fahad Osman

Regional Director, Global Business Marketing, METAP, TikTok
Fahad started his career over 15 years ago at Emirates Airline and has worked across the corporate marketing, agency and platform worlds. From there he spent six years between BBDO and Ogilvy, before leading the Regional Brand Strategy team at Twitter. Prior to joining TikTok, he led digital and brand strategy at IBM across MEA.

Fahad Osman

Tahaab Rais

President – SLC and Regional Head of Strategy & Truth Central, FP7 McCann MENAT
Tahaab heads strategy, data, intelligence and creative effectiveness for FP7 McCann across the MENAT region, and he is part of the Strategy ExCo for McCann Worldgroup globally. Possessing experience spanning Middle East, Africa, Turkey and Asia, he has worked on leading global and regional brands across categories and produced a wealth of effective, internationally awarded work.

Tahaab Rais

Kalika Tripathi

Head of Marketing, MENA, Visa
Kalika has over 25 years’ experience working across multiple sectors. She has led teams, both large and small, and driven B2B as well as B2C business targets. Beginning her career in Market Research, Kalika worked in banking before moving into the payments industry. In all her previous roles she has used data to drive business decisions that impact the P&L directly.

Kalika Tripathi

Nancy Villanueva

CEO, Iberia & Middle East, Interbrand
Having begun her career at Interbrand more than a decade ago as a Senior Consultant, Nancy established and consolidated the discipline of project management (Client Services area) for Interbrand Madrid. Her career has always been marketing focused, having worked in the US for more than 10 years in a variety of positions for leading multinational companies such as Unilever and GlaxoSmithKline.

Nancy Villanueva

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