Warc Media Awards

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Lucy Aitken: +44 (0) 20 7467 8154

Effective Channel Integration: Shortlist


Never a stranger
Agency: Starcom
Advertiser: Airbnb
Country: Multiple Locations


The World's Best Social Network
Advertiser: AB Inbev
Country: Brazil

Channel 4

Agency: OMD UK
Advertiser: Channel 4
Country: United Kingdom


Churchill Lollipoppers
Agency: MediaCom
Advertiser: Direct Line Group
Country: United Kingdom


'Let's Be Clear' Campaign
Agency: Droga5
Advertiser: Reckitt Benckiser
Country: United States


The New Symbol of Love!
Agency: Mindshare India
Advertiser:Hindustan Unilever Ltd
Country: India

Domino's Pizza

The Journey to Greatness
Agency: Arena Media UK
Advertiser: Domino's Pizza Group
Country: United Kingdom

Emirates NBD

The Beautiful After
Agency: FP7/DXB ( A part of McCann Worldgroup)
Advertiser: Emirates NBD
Country: UAE

Grand McExtreme

Advertiser: McDonald's
Country: Spain


Chewbacca Mask Star Wars
Advertiser: Hasbro
Country: Spain


Homecooking with Wedel
Agency: OMD Sp. z o.o.
Advertiser: Lotte Wedel
Country: Poland


Agency: PHD
Advertiser: Unilever
Country: Multiple Locations


Make LEGO the Star of Christmas
Agency: UM
Advertiser: The Lego Group
Country: Australia


A Priceless Delivery
Agency: FP7/DXB ( A part of McCann Worldgroup)
Country: UAE

Mountain Dew

Kickstart Comes Alive
Agency: BBDO
Advertiser: PepsiCo
Country: United States

National Institute of Blood Transfusion & Untold Music Festival

Pay with Blood
Agency: UM Romania
Advertiser: N.I.B.T. and Untold
Country: Romania


Nutrition In Every Sip
Agency: Starcom Pakistan
Advertiser: Engro Foods
Country: Pakistan


Project Akshar (Alphabets)
Agency: FP7/DXB ( A part of McCann Worldgroup)
Country: UAE


Agency: BBDO
Advertiser: Mars
Country: United States


Agency: BBDO Cairo/OMD Cairo
Advertiser: PepsiCo
Country: Egypt



Sarah MansfieldSarah Mansfield – VP Global Media of Unilever, Europe, Latam and Global Media Operations

Sarah Mansfield started at Unilever in June 2012. She is now responsible for the European, LATIN American Media Function and Global Media Operations, and a total media spend of €1 billion. Through media thought leadership, innovation and creativity, she supports local markets in building best in class media plans, leveraging media partnerships and developing operational capabilities.

Previously, Sarah led Marketing Services for Unilever's UK & Ireland business covering media and communications planning and implementation, digital best practice and brand PR. Prior to this Sarah held various roles at Barclays Bank PLC, the most recent as Global Head of Communications and Media at Barclaycard and previously as Innovation Marketing Director responsible for launching new propositions such as contactless payments and mobile payments to the UK. Sarah has also worked at various integrated agencies in account management and planning roles.

Judging panel

Jim DeLashJim DeLash – Director, Multi-Channel Marketing, GlaxoSmithKline, US Pharmaceuticals

Jim is responsible for driving optimal performance for multi-channel marketing campaigns that reach health-care professionals. Jim has been at GSK for 14 years and has experience in marketing strategy, customer segmentation and campaign analysis. Prior to joining GSK, Jim spent nine years at Rodale Publishing, where he was responsible for directing customer marketing plans to maximise use of an internal 25 million name database including regression models, contact strategies and disciplined testing. Jim has a BS degree in Marketing from Rider University and an MBA degree in Organizational Behavior from Temple University. He is also currently an Adjunct Professor at Temple, teaching Digital Marketing.

Paul FramptonPaul Frampton – CEO Havas Media Group UK & Ireland

Paul oversees the three media agencies within Havas Media Group, namely Havas Media, Arena Media and Forward Media as well as Havas Sports & Entertainment Cake, ais London and Arnold KLP. He is also responsible for senior client relationships and growth by driving the Havas data and content vision through Havas Media Group specialist investment and digital resources. Frampton has worked at Havas for 18 years on numerous accounts including BBC, Nationwide, AXA, Emirates, National Express, EDF Energy, Hyundai KIA, PayPal, Birds Eye and Pernod Ricard UK. He sits on the Havas UK Leadership team as well as the IPA Council and is a mentor for The Marketing Academy.

Bilge OnurBilge Onur – Brand Communications Manager, Turkcell

Bilge is the Brand Communications Manager of Turkcell, Turkey's leading mobile phone operator. Under Bilge's leadership, at Turkcell and Turkcell Superonline have won numerous prestigious international awards in marketing communications. Prior to joining Turkcell, Bilge led the marketing communications departments of Turkey's biggest companies, such as TTNET, Turk Telecom, Carrefour and Tesco. Bilge Onur is graduated from Galatarasay University in Istanbul, and has a DEA Marketing from IAE de Lille-France.

Sophie PriceSophie Price – Chief Strategy Officer, UM Australia

Sophie Price is the Chief Strategy Officer of UM Australia and Deputy Chair of the APG in Australia. She is one of country's most experienced and awarded planners. Sophie has also directed planning at creative agencies including The Campaign Palace and The Monkeys and this is her second national role with UM, having left the agency as National Strategy Director in 2007 to pursue her career with creative agencies. As a true 'hybrid' planner, Sophie's brand and connection planning capabilities combined with an emphasis on strong planning/creative relationships has resulted in some of Australia's most famous and effective campaigns in recent years. Sophie has won multiple Cannes Lions and Grand Prix awards from the Australian Effies and the Media Federation of Australia (MFA).

Tahaab RaisTahaab Rais – Regional Head of Strategic Planning, FP7/MENA (Part of McCann Worldgroup)

Tahaab leads marketing, content and connections strategy for FP7 across 14 markets in the MENA region, with a focus on creatively driven marketing solutions that win hearts, minds, respect and profits. His work has made regional brands like Emirates NBD, Daman and SmartLife globally renowned and global brands like Coca-Cola, MasterCard, HSBC, Nestle and L'Oreal regionally relatable. He is the most awarded strategist in MENA; ranked 1 among Top Strategic Planning Directors worldwide in The Directory Big Won Rankings. He has also helped lead FP7 to rank 1 in the 2016 Effie Index as The Most Effective Agency worldwide.

Richard ShottonRichard Shotton – Deputy Head of Evidence, Manning Gottlieb OMD

Prior to his current role, Richard was a media planner for 15 years and worked on brands such as Coca-Cola, comparethemarket.com and 118 118. Richard is particularly interested in how insights from behavioural economics and social psychology can be applied to advertising. Outside of work, Richard loves playing football and can be found scoring own goals in Brockwell Park most Sunday mornings.

Dominique TouchaudDominique Touchaud – Global Brand Strategist, Associate Brand Director, Procter & Gamble

Dominique has been involved in communications both with agencies (Saatchi, Leo Burnett) and clients (Swatch, P&G) over the last 20 years. He started his professional journey in France before joining P&G's expert group of Brand Building Integrated Communications with successive stints in EMEA, Latin America and now Asia out of Singapore.

Sue UnermanSue Unerman – Chief Strategy Officer, MediaCom UK

Sue drives the strategy for MediaCom in the UK to ensure accountability, cut through and innovation in all work. She blogs at www.sueunerman.com, and is co-host of the MediaCom Connected Podcast. Her first book on marketing "Tell the Truth, Honesty is your most powerful marketing tool" was published in summer 2012. Sue is a contributing media editor to Brand Republic and sits on the University of Oxford Public Affairs Advisory Group and the Oxford Today Editorial Advisory Board. She is a member of the Open University Council and Women's Aid's Key Supporters Group. Her next book, on women and work, 'The Glass Wall' is due to be published in September 2016.

Matthew WaghornMatthew Waghorn – Group Director of Communications Planning, Huge

Matt worked across a number of GroupM's media agencies before joining Huge as Group Director of Communications Planning where he leads media strategy and communication discipline. His work connects user behavioural analysis with brand strategy and communications to create a hybrid practice known as 'Media Design'. He works on a range of clients including Morgan Stanley, Google and Canada Goose. Prior to joining Huge, he was associate director of communications planning at Maxus North America. While there, he helped apply integrated planning techniques for clients including Universal Pictures, LVMH, Nutella, Oakley, SC Johnson, Panera and UPS.

Special awards

Cross Channel Content / how a campaign successfully connected with an audience across multiple channels and devices

The Low Budget Award / the best example of a connection strategy developed on a budget below $1 million

The POE Award / how a strategy successfully linked paid, owned and earned media

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